A documentary about branding, advertising and product placement. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. Sixtysome years later, in his documentary the greatest movie ever sold, morgan spurlock explores the use of product placement in film byyou guessed itproducing a film funded by corporate sponsors. Jul, 2017 the directors product placement movie hits the silver screen friday with pom wonderful as title sponsor.
Is morgan spurlock buying into film branding or superselling out. The first feature film to be produced entirely by corporate sponsorship was the 1949 marx brothers flop love happy. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement in pom wonderful presents. The greatest movie ever sold 2011 full movie free watch online with english subtitles. This is quite an extreme example of product placement, but it is product placement nonetheless. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Spurlock is making a documentary about product placement in movies. Is morgan spurlock buying into film branding or super. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. Transcript for morgan spurlock explores product placement this transcript has been automatically generated and may not be 100% accurate. Morgan spurlock, still selling, adds old navy, trident and. Making a movie about the movie hes making solely through corporate sponsorship as a way to explore the effect marketing and.
Since the advent of recording devices and ondemand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. Is morgan spurlock buying into film branding or superselling. Apr 22, 2011 the greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Morgan spurlock takes on product placement in greatest. Morgan spurlocks juicy movie sponsor tells how pom. The greatest movie ever sold documentary from sony pictures classics. A filmmaker dissects the world of product placement and advertising by making a documentary financed entirely by product placement and advertising. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. They wondered if they could take advantage of product placement to fund their own film about advertising, which they were calling the greatest movie ever sold. These days, product placement comes not only in the form of blatant paid plugs, such as the one for the nissan rogue in an episode of heroes that inspired the greatest movie ever sold see below.
Morgan spurlock brings an affable everyman charm to this mindbendingly insightful critique of a. Morgan spurlock explores product placement in the greatest. Spurlock isnt out to change the advertising worldhes just poking around a discussion topic. Similarly, in his new doc, the greatest movie ever sold, its a lighthearted platform for a discursive essay on product placement in modern media.
The greatest movie ever sold mocks product placement. Which is one of the points made by morgan spurlock and a number of talking heads in pom wonderful presents. Product placement assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. Ryan anderson product placement assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film.
The movie gives you an in depth look inside the business of advertising by. Apr 22, 2011 the greatest movie ever sold and the future of product placement. Morgan spurlocks five most absurd examples of product placement. The idea was to direct a documentary titled the greatest movie ever sold that would explore the growing world of product placement in television shows and movies. Can we have a conversation about the greatest movie ever sold without mentioning all the brands spurlock agreed to promote. Jan 28, 2011 the greatest movie ever sold offers his biggest stunt yet.
The greatest movie ever sold, documentarian morgan spurlocks metaexploration of product placement. The official shampoo of the greatest movie ever used by horses and people fun, they want to be in the movie. Spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become a critical part of paying for projects. The greatest movie ever sold and the future of product placement. Morgan spurlocks take on product placement, pom wonderful presents. Morgan spurlocks greatest movie ever sold bows at sxsw. The film insightfully explores the world of product placement, marketing and advertising, both in movies and in general. The greatest movie ever sold is a movie funded solely off the back of the product placement that spurlock manages to secure throughout the movie. Morgan spurlocks juicy movie sponsor tells how pom wonderful.
The presence of the pom wonderful juice in the title of the documentary signals mr. The greatest movie ever sold and the future of product. At the 2011 hot docs opening and canadian premiere screening of morgan spurlocks pom wonderful presents the greatest movie ever sold the peppy logoclad filmmaker told the audience his film will have the effect of changing the way we look at advertising, tv, and films. Spurlocks cheeky take on the subject of product placement. Morgan spurlock takes on product placement in greatest movie. Mar 29, 2011 is morgan spurlock buying into film branding or superselling out. Stream free the greatest movie ever sold 2011 full movie online.
The greatest movie ever sold 2011 the greatest movie. The film focuses around branding and product placement in everyday life and also addresses how the marketing techniques companies use are developed and played out. The greatest movie ever sold critics consensus the greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly. The greatest movie ever sold online video sbs movies.
Apr 17, 2011 its the product placement that tops all others. Filmmaker morgan spurlock dives into the mysterious but. Spurlock was in town for promotionspress tour of his latest docbuster film. Exploring product placement in movies and on television, the documentary is as much celebration as it is a critique of what is called copromotion. The greatest movie ever sold official trailer 2011. Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. The small town of altoona will become pom wonderful presents the greatest movie ever sold, pennsylvania. Not all do, as some of the tales in greatest movie ever sold.
Supersize me director on his new film, the greatest movie ever sold. Will morgan spurlocks new documentary, the greatest movie ever sold, turn product placement into the greasy fast food of the marketing world. The greatest movie ever sold that the filmmakers point about the overwhelming presence of marketing in movies, and his clever way of making it, truly clicks. Spurlock did what people told him was nearly impossible, making a movie on money received only from product and brandname integration in the film. Mar 05, 20 product placement assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The greatest movie ever sold is a look at product placement, completely funded by product placements. Product placement pros say greatest movie ever sold. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it. Weve seen so many brands integrated into film storylines and backdrops that by now were almost inured to it.
Having taken on the mcdonalds diet in super size me, morgan spurlock now turns to advertising. Assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The greatest movie ever sold, may have struggled at first to attract sponsors, but. From pizza and sneakers to headache pills and soft drinks, it was a masterstroke that managed to make fun of product placement and get paid for it at the same time. This is quite an extreme example of product placement, but it is product placement none the less. The results are scattershot but entertaining, and occasionally eyeopening. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The greatest movie ever sold, documentary filmmaker morgan spurlock of super size me fame examines how pervasive product placement truly is by making a movie funded entirely by corporate sponsors. To give it its full title, the greatest movie ever sold is officially known as. Aug 24, 2011 at the 2011 hot docs opening and canadian premiere screening of morgan spurlocks pom wonderful presents the greatest movie ever sold the peppy logoclad filmmaker told the audience his film will have the effect of changing the way we look at advertising, tv, and films. Mar 21, 2011 boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Filmmaker morgan spurlock dives into the mysterious but influential world of brand marketing, on his quest to.
The greatest movie ever sold official trailer 2011 youtube. Though many of the companies he contacts decline to participate, spurlock gains support from. It was a smart way to fund a documentary and to highlight the way product placement works in one fell swoop. Altoona becomes pom wonderful for a price the new york. Spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Product placement was parodied most excellently in waynes world.
The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. Spurlock gave a ted talk based on his 2011 film the greatest movie ever sold. The greatest movie ever sold is another great example of product placement in films. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. The greatest movie ever sold 2011 the greatest movie ever. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into. The directors product placement movie hits the silver screen friday with pom wonderful as title sponsor. Apr 21, 2011 they wondered if they could take advantage of product placement to fund their own film about advertising, which they were calling the greatest movie ever sold.
The greatest movie ever sold 2011 full movie 123movies. Clips greatest movie ever sold movie interview with. Marshall makes a small but memorable appearance in pom wonderful presents. Arwa mahdawi the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in this documentary that was fully. Jul 14, 2019 waynes world, return of the killer tomatoes, and the greatest movie ever sold. Will morgan spurlocks new documentary, the greatest movie ever sold, turn product placement into the greasy fast food of the marketing.
The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. Morgan spurlock created a whole movie funded by nothing but product placement revenue in 2011, called the greatest movie ever sold. Morgan spurlocks latest film lampoons our brandinfused culturebut what lies ahead for advertising is no laughing matter. Selling morgan spurlocks greatest movie ever sold the new. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Its more of a mission quest, with spurlock succeeding in getting his movie made with product placement cash. Morgan spurlock takes on product placement in greatest movie ever sold. The very idea of product placement and advertisement, it turns out, is. Essay greatest movie ever sold 1167 words bartleby. I feel certain that until i watched the comic documentary the greatest movie ever sold. Product placement pros say greatest movie ever sold rings true.
Morgan spurlocks new film, pom wonderful presents the greatest movie ever sold, proves you can buy anything for the right price. Boundarypushing oscar nominated filmmaker morgan spurlock explores the world of product placement in pom wonderful presents. May 03, 2011 spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become a critical part of paying for projects. The greatest movie eve sign in the greatest movie ever sold. Quentin tarantino talks about product placement in his movies.
Morgan spurlocks the greatest movie ever sold might be. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The greatest movie ever sold, the documentarians playful but tough look at product placement that was a hit at the sundance film festival and opens in theaters friday. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising. A public housing story 2020 full movie free on 123movies, watch online with usa english subtitles 123 movies. The films slogan is hes not selling out, hes buying in. One of the most infamous scenes in history regarding product placement is the dinner scene from talladega nights. The greatest movie ever sold is another great example of product placement. The greatest movie ever sold offers his biggest stunt yet. Mar 04, 2015 one of the most infamous scenes in history regarding product placement is the dinner scene from talladega nights. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. Selling morgan spurlocks greatest movie ever sold the. Pom founder lynda resnick explains how spurlock sold her on the greatest movie ever sold. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to. A movie about product placement paid for by product placement. A movie about product placement paid for by product. He takes viewers from pitch meeting to branding sessions to strategy conferences in his attempt to sign as many firms as.
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